CONSUMER CONFIDENCE AND PROTECTION INTELLECTUAL PROPERTY PROTECTION This This initiative will provide Legal protection of initiative will build consumer confidence in electronic commerce by intellectual providing protection from fraud and from environment for the creation of local misleading content. and unfair conduct and property Consumers in will the also online have commercial practices, respect for consumer confidence that they can rely on trademarks privacy, private sector initiatives, global as trusted indicators of the origin and cooperation, quality of their on-line purchases. consumer and business education, and effective means of dispute resolution. DIGITAL CERTIFICATION AND AUTHENTICATION This initiative will enable greater security of the eCommerce environment by developing the legal and policy frameworks that emphasize standards in authentication technologies that help identify parties to electronic business transactions, and provide means by which they can reliably sign documents, assent to transactions, and verify documents' integrity. Belize ICT National Strategy 50