Click Here & Upgrade PDF Complete Expanded Features Unlimited Pages Documents 7.11 MEDIA The media (print and electronic) plays an important part in Zambia s social and economic development process, especially with respect to information dissemination. Therefore, it is desirable that media enterprises will employ ICTs in order to enhance their internal production capacities as well as to use ICTs as an efficient and effective tool for information dissemination. other roles include:a) b) c) d) Ensuring that this policy translates into ICT for Development ; Act as change agents for information dissemination on the role and benefits of ICTs in social and economic development especially in communities; Develop partnerships with implementing agencies in the dissemination of on the progress of implementation; Act as change agents in monitoring and evaluation of implementation processes by various stakeholders. 63

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