Value or Costs/Effort Figure 6. Value vs. Costs/Effort when Adopting Different Approaches to Technology Diffusion Number of Users Value Relative Costs/Effort— starting with Early Adopters Relative Costs/Effort— starting with Latecomers A “pushing from the centre” approach naturally entices new users at the “edges” with relatively smaller efforts and costs, as well as provides a more sustainable support to such “edges”. Therefore, although alternative approaches may appear socially and politically more appealing, their overall benefit to the society (and, ultimately, even to disadvantaged areas) is likely to be much more limited than an “expanding-from-the-centre” approach. The “push—don’t jump” approach, together with the below-described reliance on the private sector, means that the Government will aim to constantly push boundaries of a reachable market that the private sector could address by itself. The Government will then seek to enable the private sector to take over and serve the expanded market to an as sustainable extent as possible, leaving the Government to push such boundaries even further—as represented in the graph below. Figure 7. ‘Push—Don’t Jump’ Government pushes boundaries of the reachable market via policy interventions 34 National Information and Communication Technology Policy Private Sector services the reachable market