15 • Competitiveness of nations and firms - greater global competition as firms must • defend their domestic markets while simultaneously tapping into new market segments for long-term growth; • Increased regulations - environmental concerns and standards-based factors like ISO compliance that apply across an increasingly interconnected world; and Changing customer behaviour – influenced by values, personalisation and customisation, and the emergence of new products and services attributes that are forcing firms to reassess their manufacturing systems. Industry 4.0 Transformation Drivers Others Customer Behaviour Global Economic Order Regulations Competitiveness Global Supply Chain Technology Advancement Knowledge & Skills * MiGHT Malaysian Technology Strategic Outlook (MTSO) Interview