and disseminating general civil values based on the existing rich cultural and value heritage of the people and ethnic groups of Kyrgyzstan. Especially noticeable is the lack of messages and meanings stemming from the centuries-old traditions of the people, traditional moral attitudes and historical heritage that affect the behavior of the population of the country. In the current activities in this area there are no basic principles for ensuring the quality of the final material, testing the messages generated, segmenting them for different target groups, selecting effective channels and tools. Goal and vision 5.6.1. As a result of the implementation of the Program, conditions have been created for in-depth study, accessible disclosure and continuous promotion of the existing cultural layer, progressive values that allow strengthening basic standards of behavior such as citizenship and civic activism, the family institution, the traditions of good neighborliness, mutual assistance and volunteering at the local and national level , lean and reasonable management of resources, respect for the environment, the desire for education. 5.6.2. Public messages with value content in various formats, in all major languages of Kyrgyzstan and for all age groups have been developed and are being updated. On the information and cultural field there is a wide choice of platforms, channels and variations, which jointly develop national meanings. The society itself is an active participant, generating and transmitting for the next generation educational institutions that strengthen the community of the country, emphasizing unique cultural features. The managerial, business, creative and intellectual elite shows an example of high respect for values and observance of related installations. 5.6.3. Value benchmarks are supported at the national level, implemented as a cross-cutting content of all state policy and are not only the prerogative of the education sector or the culture department. The necessary dialogue of the stakeholders of society and the state is maintained with the aim of constantly improving the value content. As a result, there is a measurable impact on the behavior of a person, a close environment, the country community, expressed through increasing public participation in creating an agenda, active citizenship, facilitating the transfer and promotion of values. 5.6.4. In general, citizenship becomes an effective instrument of development through the promotion of a culture of civic responsibility and the fulfillment of the legislatively defined and moral and ethical obligations of citizens. This means strict adherence to the legislation of the Kyrgyz Republic, including the intolerance to bribery, favoritism, and respect for the rules and traditions of the local community. A special degree of importance must be given to the compulsory, proportionate financial and feasible contribution of every earning and able-bodied Kyrgyz citizen, to ensure high collection of taxes, social payments and the inevitability of punishment for non-payment. In addition, it is an active, informed will (participation 44