Implementation Model ii. Gathering, processing, packaging and disseminating information on Government programmes and projects. iii. Creating awareness on the Constitution of Kenya, 2010, and Kenya Vision 2030 through its national, county and sub-county information structures. iv. Provide access to information to the public as provided for in the Constitution. v. Tap and utilise modern technology to make available to the public accurate and timely news and information. 6.2.1 DEPARTMENT OF PUBLIC COMMUNICATIONS In March, 2010, a task force on review of the organizational structure and staff establishment recommended the separation of the Department of Information and Public Communications. The separation saw the new Department of Public Communications operate in ministries. The goal was to transform public communications to build confidence and catalyse national development as well as project a positive image of the Government to the public. With the implementation of the Constitution of Kenya, 2010, the Department undertook the process of expanding its mandate to reach the counties and sub-counties through the following functions: i. Formulate, interpret and implement Government public communication policies, programmes and strategies. ii. Brand, promote and maintain positive image of the Government at the national and international level. iii. Develop and nurture relations with internal and external publics. iv. Undertake research on public opinion on sector-specific areas and emerging issues in public communications in the national and county governments and provide appropriate interventions. v. Communicate development projects in line with the Constitution and Kenya Vision 2030. vi. Manage public communications services that enhance security, peace and national cohesion through media monitoring and research. vii. Promote stakeholder engagement and public participation in national development. viii. Monitoring and managing content of ministry and county websites. ix. Enhance good working relationship between the Government, media and the general public x. Publish journals, booklets and other publications aimed at improving the Government’s image 6.2.2 Department of Telephone Services. Following the Executive Order No. 2/2013 of May 2013, the placement of telephone services was transferred from the Office of the President, Department of Personnel Management to the Ministry of Information, Communications and Technology. This department will be responsible for deployment of telecommunication officers in the National Government. 6.2.3 AUTONOMOUS AND SEMI-AUTONOMOUS GOVERNMENT AGENCIES 6.2.3.1 Kenya Broadcasting Corporation (KBC) Kenya Broadcasting Corporation (KBC) is a state corporation established by an Act of Parliament, Cap 221 of the Laws of Kenya, to undertake public broadcasting services. Its main mandate is to inform, educate and entertain the public through radio and television services and propagate all that consolidates national unity, peace and development. Its primary objectives are to: · Increase understanding among the people on government development policies and strategies; · Impart knowledge through the process of effective communication with the public; · Promote an effective approach to the use of radio and television as tools for national development; and · Offer suitable entertainment services to the people of Kenya. 27

Select target paragraph3