23 3.3.2 The OECD Guidelines are in the forefront of public and private sector activities on business-to-consumer (B2C) electronic commerce. A number of governments and businesses have carried out public education and information initiatives based on the Guidelines; legislation has been reformed to reflect the principles in the Guidelines; and codes of conduct, trustmark programmes,12 and self-regulatory regimes have been developed to implement the Guidelines. 3.3.4 Several countries are working on bi-lateral and multi-lateral law enforcement arrangements to ensure consumers receive effective protection no matter where they shop or from whom they buy. For example, information sharing and enforcement cooperation agreements have been signed by a number of country regulators, including the Australian Competition and Consumer Commission and the U.S. Federal Trade Commission. Canada, Australia and New Zealand have also recently signed a cooperation agreement relating to the application of their competition and consumer laws. International “sweep days” are becoming a regular event as law enforcement authorities from the international community focus on particular scams and evaluate internet sites according to a number of key consumer protection principles outlined in the Guidelines. 3.3.5 Many countries issue press releases and distributed copies of the Guidelines to businesses. In Norway and Switzerland, the government expanded its education initiatives into the schools to teach teenagers and children their responsibilities as consumers in the electronic marketplace. Australia, Finland, France, and Portugal have set up websites to provide consumers with up-to-date information, references and hyperlinks on a range of consumer issues, including tips for better and safer online shopping. Many countries have been developing information and education programmes for consumers using ecommerce and businesses using the Internet to reach consumers. 3.3.6 Several countries have been pursuing codes of conduct as a means of self-regulation by e-vendors. In Norway, the National Consumer Council and representatives of business established a voluntary and independent label, N-safe. Businesses allowed to display the N-safe label are subject to the principles defined by the label requirements. The 12 See, for example, TrustUK, where the trustmark on a website indicates that the vendor abides by commercial standards. www.trustuk.org.uk; the U.S. Better Business Bureau’s BBBOnline (www.bbbonline.org) has a set of good business guidelines that, if a firm abides by them, can be displayed on a website. The Global Business Dialogue provides an inventory of trustmarks (which may be out of date): www.consumerconfidence.gbde.org/t_inventory.html