JORDAN NATIONAL INFORMATION AND COMMUNICATIONS TECHNOLOGY STRATEGY (2013-2017) study14 has stated that educated knowledge based sectors will be more able to exploit ICT in their businesses than non-knowledge based sectors making ICT diffusion easier. This is to a great extent due to the fact that knowledge based sectors are more likely to have developed institutional/organizational capital in the form of developed and well-articulated policies and procedures which are the basis for successful ICT diffusion into the sector. It is these policies and procedures which form the foundation for improved efficiencies in organizational management. ICT opportunities also exist in digital content creation for consumers. Jordan has witnessed a jump in growth in this highly creative field because it is easily delivered by mobile devices and the internet, it is easily understood and appreciated and because it integrates a variety of value adding components (sound, narration, film/video, music, graphics, animation, interaction design, acting, script writing, etc.). Digital content has application on mobile devices as well as the internet and has the potential for easy regional and international export as well. Jordanian companies which demonstrate innovative competency in application development, resulting from the intersection/diffusion between ICT and the specific industry vertical or digital content development will be able to successfully develop and sustain exports. Opportunities also exist in the outsourcing sector, where educated and/or certified Jordanian workers can provide value adding services to local and regional companies from call centers at the bottom of the value chain to knowledge process outsourcing which leverages Jordan’s national investment in education. 14 http://ec.europa.eu/information_society/eeurope/i2010/docs/eda/econ_impact_of_ict.pdf 13