STRATEGY FOR THE INFORMATION SOCIETY DEVELOPMENT 2020. • Digitalization of the European industry in the direction of maximizing the benefits of digital technology in every industrial sector in Europe • Regular meetings with web entrepreneurs and expert groups in order to discuss new ways to promote a more inclusive digital society. Standardization represents a very specific problem, and the European Commission suggests particular set of measures regarding this issue: • Five priority areas of focus: 5G, cloud computing, Internet of Things, data technologies and cyber security. • Co-financing the tests and experiments in order to accelerate the setting of the standards, which further contributes to innovation and business growth. National context Digitalization of the business and the online business concept represent enormous economic potential for the development of small and medium enterprises. Research on the factors that create obstacles to the introduction of the ICT in Montenegro has not been conducted so far, but judging by the other available studies, the price of introducing the ICT in business appears to be important factor influencing this decision. Despite the fact that products and services from the ICT sector increased its share in the GDP up to 16.5 % in many countries in recent years, and more than a third of the economic growth occurred due to the activities that were developed on the basis of the ICT technologies, there is no significant entrepreneurial nor company activities that rely on online business in Montenegro. According to the available data, there is a small number of companies registered for conducting online business in Montenegro. Collecting data on companies engaged in the information society services is complicated due to the fact that the information society services and electronic commerce are not specifically classified in the process of business registration. As stated in the last Monstat (Statistical Office of Montenegro) report, despite the significant growth of 9.6% in 2014, we can say that a small number of companies use online business concepts. There are numerous reasons for such state of affairs: many companies are inert in this sense, and being satisfied with the common channels of sale and service delivery they do not want to change the sales platform; the com-