Challenges and Opportunities Sector Challenges Growth of local IT industry Added-value increase of IT offshoring services • Morocco has become a leading destination for investment from francophone countries in the field of call centres, IT offshoring, as well as in the outsourcing of business processes. The main offshoring actors have started operating in Morocco, and have further ambition for their development plans. • Morocco has significantly contributed to this success by making the offshoring business as one of the pillars of its industrial strategy, and has put in place a dynamic policy to enhance the attractiveness of Morocco for foreign clients. Overall, some 50 multinational companies have already launched operations in the country. • For the future, the challenge resides in the consolidation of our francophone market leadership and our current mature experience in offshoring in order to expand to new markets and to increase the added-value of the services offered in Morocco. IT Industry Export Growth • International companies are also interested in the skills and know-how available in Morocco in several professional areas related to information systems: monetics, engineering consultancy and information systems integration, geographical information systems, development of digital content in Arabic and decision systems... • Morocco should identify and profit from the existing opportunities to rapidly position itself as a reference country in the sector, and to achieve higher added-value. D i g i t a l M o r o c c o 15 The National Strategy for Information Society and Digital Economy - 2009-2013