opportunity to provide a single entry point to a range of different services. These programmes aim to deliver integrated, personalised and value-adding Government e-Services. Government service delivery has to go beyond ‘transactional’ to personalised. Areas where personalised e-Services will add value include: a) Content Subscription: Customers can subscribe to receive electronic versions of policies opened for public consultations, budget debates, parliamentary proceedings etc.; b) Personalised Notifications: Customers can subscribe to receive weather and traffic alerts by location; government fees and fines payment schedules; reminders for events such as court hearings; and c) Personalised Page: Customers can maintain and manage personal data and interactions with the Government. Change management will be important to the implementation and adoption of eServices. The process will be aided with public awareness and education programmes. There will also be a review to ensure that the business model is viable for sustained service delivery. In the longer term, all feasible Government services will be put online. In addition, to ensure growing mass adoption of e-Services, the government has to also gather and analyze customers’ behaviour and needs. The goal is to eventually offer predictive services pushed to customers via advanced messaging and mobile communication services. 63