Key Initiative 3.3: Enabling the Production, Distribution and Promotion of Local ICT products and services Efforts will be directed towards strengthening of government trade infrastructure and adjustment of the regulatory environment for starting and operating a local business. Key Initiative 3.4: Enabling Other Sectors through ICT The rationale for enabling other sectors through ICTs is much the same as the rationale for promoting e-business adoption in general. The MGDS II outlines several strategic sectors with potential to contribute to economic growth. Although not as highlighted, sectors that benefit from ICT in economic growth necessary include the creative industry composed of various sub-sectors inclusive of the Music Industry, Film and Television, Advertising, Book and Magazine Publishing Industry, Fashion and Glamour and the Performing Arts and Visual Arts and the Environmental Services Sector inclusive of Eco-Tourism. The Agriculture sector has long been identified as a key area for diversification. Related programmes will therefore address the specific projects that will culminate in the overall improvement of these industries which will ultimately translate into greater prospects for businesses. Key Initiative: 3.5 Facilitating Leadership and Coordination of Efforts among Key Stakeholders Government role in e-business adoption and ICT Sector growth is facilitative. The e-Business Working Group is a key multi-stakeholder advisory group that communicates their position and recommendations to Government in matters related to e-Business. The group also transfers information on new business 57