Key Initiatives Key initiative 2.1: Building a knowledge society through ICT enriched learning Training is a key strategy to address the growing demand for the knowledge worker. An ICT capacity building framework that caters to the different levels of ICT competencies across both the public and private sectors is necessary to build a knowledge equipped workforce. The ICT training courses must be internationally accredited, so that the ICT training and certification attained is widely recognised. Further, the interest in ICT must be cultivated from an early age and sustained through life. Accumulation of ICT literacy skills is crucial to employability in the knowledge economy. Key Initiative: 2.2 Creating and Promoting Local Digital Content As Malawi shifts focus from “connectivity” to “Usage and Creation”, citizens and local organisations, must also be encouraged to transition from merely being electronic content consumers to become content creators. This will entail inculcating a responsible culture that celebrates development and sharing through special mention, recognition and or awards. Key Initiative: 2.3 Develop a Culture of Research and Development A strong culture of research and development is necessary for creativity; rigorous testing of new ideas to ensure their validity and value; and problem-solving using structure, logic and discipline in a knowledge-based economy. Knowledge intensive activity creates additional wealth from innovative ideas, products, expertise and services. At the same time it requires continual adaptation and change. In this context research and development provides for a continued generation and development of new ideas. 53