The digital convergence, new digital content, services and business models become the driving force of the production and creation of new jobs. Generally speaking, the digital convergence changes the life style of modern man. I.2. Challenges in Bridging the Digital Divide Nowadays, in spite of the fast development and spread of electronic communication networks and information technologies, many people of different social classes, geographic regions and countries have very reduced access to info-communications technologies, and consequently less opportunity to feel the benefits provided by such technologies, i.e. the benefit of the digital convergence. People who do not have access to information and knowledge, i.e. those who do not have access to ICT remain in the zone of stagnation This difference, which occurs as a result of those who have and those who do not have access to information, is known as “digital divide” and significant efforts have been made to bridge this digital divide. Digital divide exists not only among different countries, but it can also exist between regions in the same country, between cities, villages and between people as individuals. The digital divide appears on two levels: the level of access to information which is bridged by access to ICT infrastructures and the level of using e-services5. Info-communication technologies ensure the bridging of digital divide on the level of access to information by providing access to ICT infrastructure, i.e. they enable connection of individuals, small and medium enterprises, farmers or craftsmen in underdeveloped and isolated parts of the country and provide for equal promotion of a common national and global market. Info-communications technology provides for globalisation, i.e. opportunity for launch of the local market on a world level, or equal participation in the world’s networked economy. A voice is given to those who were until now isolated or "invisible", giving them at the same time an opportunity to freely express themselves, regardless of their economic status, sex or place of living. Complete access to electronic communications infrastructure and information technologies ensures a balanced economic development on the entire territory of the country or poly-centric development, which contributes for good decentralization of local self-government units, building transparent and responsible local administrations, which as a final result will culminate in direct reduction of inequality, unemployment, and gradual reduction of the digital divide in the country. At the same time, it puts borders into perspective and increases cooperation and dialogue with Euro-regions. 5 Information society services Page 7 of 40