Website / cloud service / mobile phone / mobile internet
Website ownership
Cloud use
•84.4% of companies have a website
•18.6% of companies pay for cloud services
Mobile phone use
Mobile internet use
•94.1% of the population use a mobile phone
•77% of companies use a mobile internet connection on
mobile devices (smartphone, laptop, tablet...)
1.3.5. Online Commerce
As regards the timeframe in which internet users purchased/ordered goods or services
online, 36.1% of users made a purchase/ordered goods or services in the past three months, 11.8%
last did so more than three months ago, while 9.1% did so more than a year ago.
Forty-three percent of internet users have never purchased/ordered goods or services online.
In 2019, 27.9% of companies in the Republic of Serbia sold goods/services online.
Online ordering of goods/services
Online sales of goods/services
2020
36,1%
11,8% 9,1%
43,0%
2019
27,9%
72,1%
2019
34,2%
9,7% 13,1%
43,0%
2018
27,5%
72,5%
2017
26,3%
73,7%
2016
23,8%
76,2%
2015
23,3%
76,7%
2018
30,9%
2017
28,3%
2016
26,3%
14,6% 9,1%
13,0% 8,8%
12,0%7,1%
45,4%
49,9%
54,6%
Ordered in the past 3 months
Ordered more than 3 months
Sell goods/services online
Ordered more than a year ago
Do not sell goods/services online
Never ordered online
17
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