3.0 Vision, Theme and Guiding Principles 03 Vision, Theme and Guiding Principles This chapter defines the vision, theme and guiding principles of the National ICT Master Plan informed by stakeholders’ consultations and analysis of documents. 3.1 Vision The vision of this National ICT Master Plan is: K enya as a regional I CT hub and a globally com petitive digital economy. 3.2 Theme The theme of this Master Plan is: Tow ards a digital K enya. 3.3 Guiding Principles The following key principles will guide the implementation of this National ICT Master Plan: a) Partnership – Conscious/deliberate efforts to engage and collaborate with private sector, academic institutions, County Governments and local and international partners in implementing the National ICT Master Plan. b) Equity and non-discrimination – Equitable and non-discriminate availability of and access to ICTs across County Governments, urban and rural areas, gender, women, youth and disadvantaged communities. c) Technology neutrality - Use of common, interoperable standards and protocols must be encouraged. d) Environmental protection and conservation - All institutions involved in ICT Master Plan implementation to adhere to the green ICT concept by environmentally friendly equipments that are cheaper and ..38 .................................................................................................................Towards ...............a...Digital .............Kenya ............ 39 Towards a Digital Kenya ..............................................................................................................................................................