DEVELOPMENT CONCEPT “AZERBAIJAN - 2020: OUTLOOK FOR THE FUTURE” Project Republic”, along with funding for media projects, they will also receive subventions, subsidies and preferential loans through the Fund of State Support for the Development of the Mass Media under the President of the Azerbaijan Republic. In order to develop the media operating in regions of Azerbaijan, editorial offices will be given targeted aid, and the creation of “Press Houses” and regional publishing houses will be supported. In order to ensure the economic independence of the mass media, the expansion of the advertisement market will be stimulated and problems existing in this sphere will be eliminated. The state policy of strengthening the social security of mass media employees and solving their housing problems will have a sustainable nature. Increasing the professionalism of journalists is one of the main conditions for forming a democratic and responsible press. In order to achieve the tasks that have been set, attention to the training of journalistic staff will be increased, and joint events will be continued with international organizations and foreign media organizations in order to increase the professionalism of Azerbaijani journalists. In line with the law of the Azerbaijan Republic “On access to information” adopted in 2005, the activities of structural sections of government agencies responsible for providing information will be improved and Internet information resources will be developed. Measures will be stepped up to ensure the rights of the mass media to access and disseminate information, to increase mutual trust between government agencies and the media and to strengthen cooperation. 10. The protection and effective management of cultural heritage Necessary work will be carried out to promote the rich traditions and customs of the Azerbaijani people, maintain national holidays and ceremonies, reconstruct historical symbols and legends, promote national music and dances, maintain oral folklore, restore national games and performances, develop the rich traditions of painting, decorative and miniature arts, study samples of Azerbaijani arts kept in the world’s influential museums, prove their belonging to Azerbaijan, and promote our arts in UNESCO, ISESCO, TÜRKSOY and other international organizations. Taking into account the illegal misappropriation and groundless losses of integral parts of non-tangible cultural heritage, additional measures will be carried to maintain creative achievements and innovations generated collectively and handed down from one generation to another and include samples of folklore and traditional knowledge on the UNESCO special list. Also, national legislation in this sphere will be maintained in a 31