As can be seen from Figure 1, the differentiators/opportunities, vision, mission and core elements translate
into a set of strategic objectives as well as high-level actions with specific objectives, sub-actions, owners,
budget considerations & KPIs. The high-level actions are specified in further detail below and in Annex 1.
The actions set out to put Jordan amongst the leading digital economies of the world. Focus is on creating
an institutionalized and sustainable, transformative ecosystem for a digital economy, opening up Jordan to
be a regional hub for makers and tech start-ups. Steps on the way include delivering a policy push to
enable the ICT sector and the key economic sectors to grow Jordan through a digital economy, and
leveraging existing platforms and programs with a focus on strengthening the Jordanian start-ups and
companies.
THE ACTION FRAMEWORK
The digital economy in Jordan has four key focus areas, i.e., smart specialization, tech start-ups &
entrepreneurs, public sector innovation, and skills capacity & talent. Under smart specialization, the digital
economy can be accelerated by focusing on three driving core elements to enable the digital economy:
The six leading sectors (Health, Education, Energy & Cleantech, Transport & logistics, Financial
sector, and Communications & security)
The key enablers (Content & gaming, E-commerce and Professional services)
The vertical tech areas (IOT, Cloud Computing, Hardware and Artificial Intelligence)
Taking an ecosystem perspective, emphasis of lead actions need to be further on activating and motivating
makers and their transition to become startups or inform the innovation system around Jordan’s
companies. Startups need to be increased in numbers and encouraged to venture into the digital economy
focus areas, whilst both startups and Jordan companies need to investigate partnerships with international
companies and shift to a demand-led market development paradigm informed by considerations across
global value chains and markets. Finally, activating public sector innovation is also of key importance for
government to act as a market for Jordanian innovations. Underlying this is open access to world-class
talent (both talent graduating from educational systems and talent in the active labor force).
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