31 digital economy vision. Lastly, the level of the eGovernment indicator is a clear sign that government needs a more active role in developing a digital economy for Jordan. All of the above clearly shows a need for immediate action, if Jordan is to be perceived as a leading digital economy in the future. KEY QUESTIONS/ISSUES TO ADDRESS The insights above leads to a number of key questions or issues to address for Jordan to move in the direction of the vision towards an action plan. The following key questions have been identified: 1. How can Jordan shift its efforts to support demand driven innovation across key sectors and ecosystems in Jordan in collaboration with the ICT sector, tech start-ups and universities? 2. How can Jordan ensure world-class talent and build relevant skills and capacity for tomorrow’s global digital economy? 3. How can Jordan ensure collaboration within the ICT sector, and among the ICT sector and other key sectors to leverage its strategic partnerships to stimulate digitization in key sectors? 4. How can Jordan facilitate an environment that provides companies with the most favorable business environment and laws/regulations? 5. How can Jordan be inclusive and open to new technologies and new technologies business models transformation? 6. How can Jordan ensure a strong leadership position in the development of culturally adapted and localized Arab content and solutions? 7. How can Jordan ensure the right conditions for startups leading a maker revolution? COST OF INACTION The above questions require that actions are taken immediately. If Jordan continues without changes, it will imply that the tech sector will continue to be challenged. Already now, the sector is witnessing a decline in turnover. The average development from 2011-2014 has been a decline of 9 percent57. Also, exports to key markets have declined, both to Saudi Arabia and the US, which are the two major export 57 int@j (2014): ICT & ITES Industry Statistics & Yearbook | REACH 2025 ACTION PLAN – ROADMAP TO EXCELLENCE