2.2.5.4 Key Considerations 1. Heads of Government, the Secretary-General, Heads of Regional Institutions and other leaders across the Region (faith based, private sector, labour, NGOs, opposition parties) must be consistent advocates for building the CARICOM Identity and Spirit of Community. 2. Universities across the Region as environments for learning and social interaction must also continue to play their role to unify the people of the Region. 3. The media (traditional and non-traditional) has played, and must continue to play, a vital role in strengthening the Community. 4. Communications will provide a framework for coordinated action for all CARICOM entities to contribute to creating awareness and building regional unity – Member States, Secretariat, Institutions. 5. Social Cohesion across the Community must be underpinned by multi-language, culturally customized engagement and communications. 6. Projecting One Voice as a Community through coordinated foreign policy as a symbol of unity both within the Region and in the International arena. Also as a means for deepening trust and relationships between the People of the Region and the Member States. 7. Mobilise resources to sustain a communications programme which itself is essential for building the unity/ ‘mind set’ for successful regional integration. 34 | P a g e