e.oman BRAND Visually aesthetic, the new e.oman brand evokes an intense reaction upon first glance. Multi-coloured and dynamic, the e.oman logo constantly changes shape and colour in the digital format. The centrepiece of the logo is the ‘Ain’ letter in Arabic, the first letter in Oman. It also resembles the capital ‘E’ in the English language, which can also stand for the ‘e’ in the electronic era. The changing pattern reflects the many initiatives under e.oman and the shape and colours reflect the Omani heritage and culture. The launch of the new e.oman brand is a symbolic expression of the future policy of the e.oman Initiative in the implementation of a knowledge-based society in Oman.