Cambodian ICT Masterplan 2020 3. e-Commerce Promotion 3.1 Introduction The RGC will actively promote e-Commerce as an axis of Cambodia economic development. The RGC defines e-Commerce as “Commercial activities via electronic communication”. Even though e-Commerce is getting generalized in global, Cambodia is still in an early stage of e-Commerce development. Therefore, technical, administrative and legislative fundamentals are necessary for the e-Commerce promotion. Through this, the RGC aims to enhance optimization, efficiency and fairness of economic activities in traditional industries. Moreover, through e-Commerce promotion, the RGC aims to establish dynamic environment in which Cambodia economy can grow comparably faster. 3.2 e-Commerce in Cambodia As a result of analyzing the current status of Cambodia e-Commerce business, C2C and B2C market is still at an early stage, and only a few marketplace sites are on business. The majority of those sites play a role as another selling channel or an advertisement channel of the company which basically sells electronic goods or clothing offline. However, the fraud is one of the critical issues. Meanwhile, in B2B market, information exchange network among companies through EDI (Electronic Data Interchange) system has not been established yet. And in B2G case, some websites are established or developing in procurement or taxation area. But through such sites, only limited information gathering is available and the core processes are still processed offline. As, in consumer’s perspective, mobile users are rapidly increasing, the opportunity for e-Commerce growth is increasing. However, still most of the citizens prefer offline purchase methods. And, in company’s perspective, companies in Cambodia have hard time promoting e-Commerce by themselves since most of them are SMEs (Small and Medium Enterprises). Regarding to the current status of e-Commerce technology, Cambodia does not have safe integrated e-Payment policy and standardized electronic personal identification technology. Moreover, it is lack of ICT infrastructure for e-Commerce. In addition, e-Commerce basic law is currently under legislation, and some of e-Commerce promotion policies are made. However, e-Commerce supporting policies still leave much to be desired. Likewise, as a result of overall investigation on current status of the business, technology, policy and legislation, the Cambodia is determined to be in an early stage of e-Commerce development. 53