9 STRATEGIC COMMUNICATION In an increasingly complex, highly developed, and dynamic information environment, we are faced with continual information flow, a global audience, information overload, fake news, and social media. Given the above, the defence system will develop the capabilities and potentials of strategic communication, complemented by public diplomacy activities, and of all other actors of the national security system to support the implementation of the national security policy and strategic objectives in the field of defence. Such capabilities are vital for the assertion of the national security and defence interests of the Republic of Slovenia, and represent an essential element of informing society and raising awareness of the importance and role of the defence system in carrying out all functions and activities. This can contribute to transparency and broader social consent in relation to the functioning and activities of the defence system. Strategic communication also actively contributes to the limitation and reduction of the effects of contemporary security risks and threats. The adaptation and responsiveness of the defence system to the changing security environment requires the relevant placement and use of various elements of the concept of strategic communication, which will at the same time follow the concepts and guidelines of NATO and the European Union. By doing this, the development of strategic communication in the defence system will be inextricably connected to the development of the national concept. Through the preparation of a strategy, the concept of strategic communication in the defence system will be gradually established in all areas and levels of the functioning of the defence system, with the purpose of achieving the desired response of selected target audiences to support the implementation of the set objectives. Strategic development guidance documents will form the basis for the preparation of fundamental messages in the field of military defence, aimed at the widest public, and strengthening the functioning of the state and society in the field of military defence. In doing this, a fundamental principle of strategic communication will be followed, i.e. a consistency between the messages and the activities carried out. 37