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7.11 MEDIA
The media (print and electronic) plays an important part in Zambia s social and
economic development process, especially with respect to information dissemination.
Therefore, it is desirable that media enterprises will employ ICTs in order to enhance their
internal production capacities as well as to use ICTs as an efficient and effective tool for
information dissemination. other roles include:a)
b)
c)
d)
Ensuring that this policy translates into ICT for Development ;
Act as change agents for information dissemination on the role and
benefits of ICTs in social and economic development especially in communities;
Develop partnerships with implementing agencies in the
dissemination of on the progress of implementation;
Act as change agents in monitoring and evaluation of implementation processes
by various stakeholders.
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